We work very closely with a number of specialist companies within our affiliate network

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Umbilical cord blood processing with the UK’s leading stem cell company

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01895 424430

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We work with an ever growing network of companies and people who support stem cell collection

Each engagement allows us the potential to educate expectant parents on the benefits of cord blood and tissue banking.

The Baby Show

Everything You Need For Bump, Baby & You.

Superb Shopping | Exclusive Offers | Expert Advice

With 1000s of products from 100s of leading and boutique baby brands, The Baby Show gives a huge range of choice to new and expectant families. Find all your essentials – prams, buggies, travel systems, car seats and nursery furniture as well as lots of stylish, handy and innovative products from adorable clothing to feeding accessories. See full exhibitor list.

There’s no better place to try products, compare brands and get demonstrations from experts so you can make informed buying decisions. Brands include Bugaboo, Britax, iCandy, Joie, Cosatto, Maxi-Cosi, Quinny, Stokke, Mothercare, tommee tippee, Mamas & Papas, Chicco,  VTech Baby and BOB.

Find exclusive show offers on lots of baby essentials and save time by getting everything all in one trip. Offering a FREE Emma’s Diary ‘Shop & Drop’ and ‘Collect-by-Car’ service you don’t need to worry about carrying lots of bags around. Many of the retailers also offer delivery services for the larger items.

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More than 150 brands
All the top brands will be at the South East Show, as well as 100s of unique handy products you won’t find on the high street.

Free expert advice workshops
All areas of parenting, birth and feeding, sleeping, nutrition, finance and more are covered by the experts at the free expert

Best prices guaranteed
An amazing best prices guarantee on buggies, car seats and furniture from all the top brands will save you money.

Supported by Emma’s Diary, it’s a place you to find unbeatable deals on many top brands.

Visit the North West Show in Manchester or the South East Show in Surrey.

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Described by Peter Jones as the “leading antenatal class provider in London”, Lulubaby offer support and advice for London parents, whether you are expecting your first or your fifth. Classes held in several locations in Central & SW London: Fulham, Chelsea, Notting Hill , Clapham and Wandsworth in the heart of “Nappy Valley”.

Chelsea & Westminster Hospital

The birth of a new baby is a very special moment for any family. The Kensington Wing at Chelsea and Westminster Hospital is designed to provide you and your baby with the best possible care to ensure that your stay is as relaxed as possible. Offering a wide range of bespoke options for the various stages of pregnancy to meet your individual needs.


Health Screening & Ultrasound Centres based in Leeds, Manchester, Hull and London offer modern, air-conditioned, spacious, relaxing and modern waiting areas with fully equipped private medical consulting and treatment rooms.

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Kensington Mums is an award winning website connecting Mums in their journey through motherhood. Join their ‘mumthly’ events and meet ups and download their KM app available on itunes and Google Play so you willl always stay in the loop with the local scoop.

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With a convenient location in the heart of Chelsea and state-of-art technology,  they have matched the quality of service you need with the relaxing atmosphere you want. The moment you walk into the Centre, you will understand the extra attention you can expect to receive from our expert private care.

That is because they take care of every detail. Contemporary, calming, and committed to your confidentiality, the relaxing environment is just a small reflection of our overall approach to your lifelong health.


Phlebotomy teams who are available on call for you 24 hours per day, 7 days per week until the procurement of your child’s umbilical cord blood and cord tissue has taken place.

Phlebotomists are all specifically trained in the procurement of umbilical cord blood and cord tissue. Each one is authorised to perform collections under a the third party agreement held with Smart Cells under HTA Licence number 22522. All Phlebotomists have full CRB clearance and have to have a full health screening each year.

Americord Logo

Americord® is a leader in the advancement of umbilical cord blood, cord tissue, and placenta tissue banking. As a private bank, Americord®collects, processes, and stores newborn stem cells exclusively for each family to use in future medical or therapeutic treatments.

Americord® share Smart Cells core beliefs, emphasising the highest quality stem cell banking with innovative technology at the absolute best value.

Both Smart Cells and Americord® are leaders in collecting stem cells from the umbilical cord blood want to give parents around the globe a chance to learn about cord blood banking and if it may be right for them.

Smart Cells and Americord® have a common goal: to bring the best cord blood banking to expecting parents in the easiest, most transparent way possible. Cord blood and tissue banking can treat more than 80 diseases, and they are in trial for many more throughout the world. Both Hematopoietic and Mesenchymal stem cell applications are numerous, and have been proven to be effective in treatments in the US, UK and around the world. Smart Cells and Americord® believe in researching and developing new technologies that can improve the process of collecting and storing valuable cord blood that can be used in these treatments.

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Natural Birthing Company was born in January 2011, as two Midwives they initially offered HypnoBirthing and Antenatal classes but soon had ideas of how to expand the care for pregnant women and new mums. They offer products that will really help women at this time of life; as Midwives and mothers themselves, they know and understand the problems women face during this journey.

The Bump Class

BUMP classes are informative, impartial and above all great fun. Each course is tailored to meet the needs of parents who want to learn about the practical elements of pregnancy, child birth, breastfeeding, parenting and first aid from a supportive, pragmatic and unbiased point of view. Their doctor-led team consists of experienced healthcare professionals and experts in their fields.

The Blooming Bunch

The Blooming Bunch antenatal classes are the smartest way to enjoy your pregnancy. With access to a dream team of renowned experts, no question will go unanswered. Their Chiswick-based antenatal classes cover all aspects of meeting your baby and becoming parents. A cool alternative to good old-fashioned NCT, The Blooming Bunch has already created great friendships and lasting bonds for many local couples.

Innermost Secrets

Innermost Healthcare are a consortium of Reproductive Health Specialists based at the Cardiff Gate Business Park in South Wales and are experts in the fields of Obstetrics, Gynaecology, Maternal and Fetal Medicine and Infertility.


An established medical company to offer complete pregnancy and gynaecology care in the Birmingham or West Midlands area. The team of specialist consultants and midwives are dedicated to providing excellence and expertise in the area of pregnancy and gynaecology.

Meals Our Kids Love

Meals Our Kids Love! was created by Dawn Quest, our very own customer and Rachel Willcox, two mums who’d become frustrated and demoralised trying to find recipes for healthy meals their kids loved…or even just liked. It is first and foremost a place to share – to swap ideas, to learn something new and pass it on.


The primary mission of the Parent’s Guide to Cord Blood is to educate parents with accurate and balanced information about cord blood medical therapies and cord blood storage options. This web site explains the motivations for banking umbilical cord blood, and the difference between donating cord blood to a public bank versus paying privately for family storage.

The second mission of the Parent’s Guide to Cord Blood is to analyze new developments in medical research or public policy which could expand the use of cord blood.

The Parent’s Guide to Cord Blood started out as a website in 1998. It was intended as an informal public service project in memory of Shai, the daughter of the founder Dr. Frances Verter. In 2007 a Board of Directors was recruited, and the Parent’s Guide to Cord Blood incorporated as a non-profit foundation. We have received tax-exempt status under section 501(c)(3) of the USA Internal Revenue Code. All donations to support the foundation are eligible for a tax deduction on United States tax returns.

B Baby Mag

The magazine for women who choose private maternity care; B – for bumps, birth and beyond! B is the only baby magazine dedicated to mums-to-be who have chosen to have their antenatal appointments, the birth of their baby and their postnatal care in private maternity facilities across the UK. It also appeals to women who choose private care for ante natal classes, scanning and diagnostics, complementary therapies and other areas of care not covered by the NHS.


Any parent who has recorded their children’s heights by marking them on a wall or door frame knows the agony of what to do when the kids have grown up and it’s time to redecorate. Talltape Ltd was established by London mum of three, Camilla Warren, who is passionate about storing memories. Her first invention was her portable children’s height chart, Talltape. “Talltape was inspired by two friends moving house,” says Camilla.

London Baby Directory

The Baby Directories bring together over 16 years experience of providing up-to-date, insider information about shopping (including the best of online), farms and zoos, the best nurseries and schools, great baby and toddler activities as well as loads of local things you may not have heard about. And in an old-fashioned, non-technical way you can flick through the book and find out about things you weren’t looking and wouldn’t think to google.


Expectant parents are faced with an overwhelming number of important decisions before their baby is even born. One of the most important, life-altering decisions a new parent can make is whether or not to bank their baby’s cord blood, or donate it to help others.

Save the Cord Foundation, a nonprofit 501(c)3 organization, is dedicated to making this important decision as simple as possible for parents by providing unbiased educational information regarding cord blood preservation and its life-saving qualities.

When Save the Cord Foundation co-founders, Charis Ober and Anne Sarabia, worked in the biotech and pharmaceutical industries, they were invited to tour a cord blood bank in Tucson, Arizona. It was life-changing. During their tour, these career women and mothers met two extraordinary children who had received life-saving cord blood transplants. One child won a battle with leukemia and the other with sickle cell anemia. They are both living happy and healthy lives thanks to cord blood. It was then that Charis and Anne decided that no more cord blood should go to waste.


High quality, individual medical care. Close to Wimbledon town centre. Friendly and comfortable surroundings providing a welcoming and relaxed environment for all of their patients.



Offering a range of services designed to meet the needs of women and their families planning to become pregnant, having difficulty conceiving, currently pregnant or have just birthed your baby.


Working in partnership with the NHS, One to One delivers an enhanced free, safe, and supportive maternity service in the heart of local communities with a personal midwife throughout your entire pregnancy and postnatal period.

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As a GP, he sees people of all ages and gender, with any and every ailment. He has a comprehensive, straightforward and approachable medicine and provides truly holistic care, treating each and every one of his patients as a distinct individual.

Mummy in the city

Mummy in the City is written by our very own customer, Tine Farstad. Tine is a London mum mostly running around in Chelsea, Fulham, South Kensington and Battersea with her little girl in tow–and from June also a baby boy. The blog, launched in August 2012, is focused on life with young children in South West London, and covers topics such as  pregnancy, preparing for a new arrival, different stages of child development, travel with baby and toddler, fashion for baby and toddler, activities for young children in and around London and child-friendly London restaurants.

Prior to becoming a mum, Tine worked as a financial journalist and editor for more than eight years, and she now works as a freelance journalist and blogger. Articles from Mummy in the City are regularly featured on Mumii, an online woman’s magazine for mums, and they have also been featured several times in Yummy Mummy Club, a bi-monthly luxury parenting publication for discerning mothers living in London. From June, Mummy in the City posts will be featured regularly on the new Smart Cells blog.

Placenta Practice

Placenta Practice (Formerly known as Earth Bound Baby) is run by Amanda Denton and provides a comprehensive list of childcare services including Placenta Encapsulation and Doula and Nanny Services.

Amanda started her career in childcare in 1996, training as a Nursery Nurse before becoming a Teachers Assistant, Nanny and a Maternity Nurse later on in her career. She is now a recognised and certified Birth and Postnatal Doula with Doula UK. She is also a qualified and certified Independent Placenta Encapsulation Network (IPEN) Consultant.

Since becoming a Birth Doula Amanda has had the privilege to attend homebirths, hospital births, and waterbirths. She has experience in natural, active births using birth pools and/or gas and air and Hypnobirthing births. She supported births that have included the use of epidural or pethidine, and a few labours that have ended in ventouse or caesarean deliveries. As a postnatal doula Amanda has helped many clients in their transition to parenthood and have subsequently been their doula for a second and third time .


Nikki Khan is a tried & trusted career Midwife (still registered & practicing for nearly 25 years) from a long lineage of Midwives and a Mother herself. She is a Certified Baby Massage Instructor with a specialty in massage for babies with Cerebral Palsy and other developmental problems, plus being an Author, Journalist and Smart Cells customer.

Scrummy Mummies

Scrummy Mummies is a gorgeous glossy magazine, designed for mums with bumps and professional families with young children. A place to come to for entertainment, information and inspiration throughout your pregnancy and your go-to place for advice, support and motivation once your little one has arrived.

The Nest Maternity

Dedicated to nurturing you from pregnancy to motherhood, The Nest’s first location is open in St John’s Wood every Friday. Founded on a unique approach to exercise, education and social events, they are proud to offer an all-natural, holistic service that’s attuned to you and your baby’s every need.

bump2baby reality

bump2babyreality is a group of antenatal educators, midwives, health visitor, first aider, breastfeeding supporters, mum and dad volunteers.

As a group they have a strong passion to provide realistic antenatal education and postnatal support, by local educators and local parents for local people.


Ever feel overwhelmed visiting a baby store or baby website?

Crux Baby is the ultimate time saving resource for today’s busy parents. They bring the best baby, pregnancy and parenting products together in just one place and combine it with the information parents need to make smart decisions.

Integrated buying guides and extensive product filters allow you to find the things that are best for your baby, your home, your lifestyle and your parenting approach. They give you the best of what you need, and none of what you don’t.

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